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Voice of our Customers- Our Clients
Needs
Customer Collaboration Guiding Business Strategy "To
reach our aggressive business goals, we need to make sure we are delivering the products and services they need to support
their business. We call ourselves 'customer -focused' and yet we only conduct our research 1-2 times a year.
We need to innovate on an ongoing basis with our customers through a Customer Advisory Program. That is our commitment
to listening and responding to our market." CMO, Mid-size Technology company
"We have a fear of not being relevant any more to our customers. Three months ago,
we set up an online community to listen and leverage customer insight in our product design and in our marketing strategies.
We need to better understand the patient experience in order to drive innovation." VP of Marketing,
Large Healthcare Technology company
Product Roadmap Investment Decisions "We need to decide where to invest in our product
roadmap based on our customer's willingness to pay for selected products and features." CMO,
Mid-size Technology company
Product Packaging
by Customer Segment "We
must determine which Health 2.0 features are needed for two key patients populations-- patients with obesity and those with
diabetes. We need to leverage these online tools to help the patients make better decisions about their health".
Director of Product Development, Mid-size Healthcare Technology company
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