Sherri's Bio:

Experience
When launching Stepping Stone Partners in the Spring of 1998, Sherri Dorfman was determined to help companies build their business WITH their customers. Using the proprietary Direct Path methodology, she helps clients view their company from their customer's perspective (“outside in view”) and uses this insight to identify, define and prioritize revenue generating opportunities. Sherri has helped companies capture insight through innovative channels such as online communities and social media to guide their product and marketing investment decisions.

Before starting Stepping Stone Partners, Sherri Dorfman was Vice President of Marketing at Family Education Company, where she was responsible for devising acquisition and retention strategies for site visitors and sponsors (partners) on this online parenting community.

Prior to Family Education Company, Sherri worked for Epsilon, a subsidiary of American Express, where she developed and implemented database marketing programs for Fortune 500 companies in the Financial Services, Retail, Travel and Publishing industries. Sherri's clients included The Tribune Corporation, CheckFree and BizTravel.

Earlier in her career, Sherri was in the Interactive Marketing Group at American Express, building their store on the on-line services such as Prodigy and CompuServe and experimenting with interactive television. While in the Retail Marketing group at American Express, she devised and launched programs targeting consumer and business customers of retailers.

Sherri gained extensive experience in the database-marketing arena while at General Electric Capital Corporation. As Director of Database Marketing, Sherri led the development of a marketing database which housed information on the private label cardholders. Sherri educated retailers, manufacturers and cataloguers about using this information to develop targeted direct marketing acquisition, loyalty and retention programs. She moved on to head up the Marketing Research department where she planned and ran both qualitative and quantitative research studies to understand consumer purchasing behavior and to capture feedback on proposed marketing programs. Her clients included QVC, Disney, Home Depot and Apple Computer.