|
Stepping Stone Partners helps clients make investment decisions in their product, service and marketing
initiatives. We offer customer advisory services
to companies across different industries including technology, financial services, consumer and business products.
|
Stepping Stone Partners is working with companies who want their customers to have a voice in what and how they
are buying their products and services. Our clients are investing resources into technologies to listen, interact and innovate
with customers to guide their business strategies. These customer-centric organizations are leveraging these new social
business technologies to meet the following business goals: - Generating Insight/Research: This may compliment or replace "one off "research
projects, ongoing product research and focus groups.
- Building Customer Community: In exchange
for providing social media tools to connect customers with each other, companies are listening in on these
customer conversations to better understand their needs and to identify new business opportunities.
- Extending their Customer Advisory Program:
Companies are providing this online community space for their Customer Advisory Boards and Customer User Groups to share information
and collaborate on pre and post meeting work activities.
Services: - Developing a strategic Social
Community Engagement Plan which incorporates best practices and processes
- Defining requirements and assisting with the technology
platform selection
- Serving as a Strategic Community Consultant
guiding the planning, executing and evaluating of the community in
meeting business goals.
 |
|
Groundswell Approach to Engaging Customers
Online
Groundswell thinking is like any other complex skill-
it takes knowledge, experience and eventually enlightment to get there. If you're listening to, talking with, energizing or supporting the groundswell, then you've
already opened up a channel of communication with those customers. Inevitably, the insights that come from that- the
relationships you're developing with those customers -- will lead them deeper into your company. Embracing
the groundswell is making customers an
integral part of the way you innovate with products and process improvements. Groundswell, Book by Forrester Research
|
|
|
2) Customer
Advisory Programs learn more Stepping Stone Partners works closely with you to design, develop
and manage your Customer Advisory Program (sometimes called a Customer Advisory Council or Customer Advisory Board), delivering
continuous customer input to support your strategic and tactical decisions. Clients realize the value in having a dedicated
group of customers, ready to provide feedback on Offerings (Features, functionality, future roadmaps), Strategic Partnerships
(joint offerings) and Marketing (messaging and positioning). Services: - Devising a Customer Advisory Program Plan
- Planning a Customer Advisory Board event from agenda development to presenter coaching to moderation
- Assisting with
the Customer Advisory Board report and follow up communications
Customer Advisory Board Testimonial
|
3. Customer Driven Development
Stepping
Stone Partners has devised the Direct Path Process to navigate through the
development of new offerings, from customer needs identification, through concept definition, validation and launch. Direct
Path is designed to be highly collaborative with customers every step of the way to ensure that offerings are packaged, positioned
and priced to align with customer needs. Stepping Stone Partners can project lead clients through the entire
development process (Direct Path), or serve as a coach for specific activities along the path.
|
|
Clients
Stepping Stone Partners, 169 School Street, Suite #201, Wayland, MA 01778, 508-655-6585
|
|
