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Articles:

Pragmatic Marketing: Building a Listening Post Online For Customers, By Sherri Dorfman

Customer Pathways: Driving Your Customer Advisory Program in New Directions, By Sherri Dorfman

MarketingProfs: Taking the Fear out of Customer Advisory Programs, By Sherri Dorfman

Marketing News: From the Customer's World, By Sherri Dorfman

MarketingProfs: The Best Way to Listen to Customers, by Sherri Dorfman

MarketingProfs: What do your customers really, really want? (Build it and your customers may not buy), by Sherri Dorfman

Product Marketing: Investment in Customer Advisory Programs Helps Build Business, by Sherri Dorfman

Inside1to1: Charles Schwab asks Customers Directly

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Speaking Engagements:

Sherri Dorfman moderates a panel for the Social Media & Community 2.0 Strategies Conference:

    > Return on Community: How Brands Across Different Industries Measure Business Value

Sherri presented at the Massachusetts Technology Leadership Council's Sales & Marketing Executive meetings:

     > New World of Customer Advisory Programs
     > Differentiation Through Knowledge- Added Services

Sherri also presented for the Boston Product Management Association:

       > Embracing Customers in Online Communities: The New Channel for Co-Creation


 

Services

 

Stepping Stone Partners, 169 School Street, Suite #201, Wayland, MA 01778, 508-655-6585