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Co-creation with Customers
Event: Embracing Customers
in Online Communities: The New Channel for Co-Creation
Presentation by Sherri Dorfman, CEO & Customer Ambassador,
Stepping Stone Partners
Technology companies
are beginning to understand that online communities can be a real asset to their product development efforts. Many companies
are moving their Customer Advisory Boards/Councils online to increase participation given their travel budget cuts. These
companies are also looking to expand their advisory target audience to include users in specific verticals and in different
roles within their customer’s organization. They are also recognizing the value of enabling customers to connect with
each other to share product and process experiences. Unlike most of the speakers in New England which have focused on social
media and blogs, this presentation will uniquely address online communities for innovation and insight
Key Learning include:
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Communities are a valuable resource to enable customer collaboration on the product roadmap • Examples of how other technology companies are designing and levering their
community to remain aligned with their customer needs • Definition of success measurements to evaluate the community initiatives
Resources
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