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Since 1998, Stepping Stone Partners has been helping companies increase revenue by innovating products, services and programs that align
with customer needs. With our DirectPath Process, we have helped companies like VMWare, Sun Microsystems, Constant Contact, Callidus
Software and Web.com make the right investments in their product and marketing strategies.
We believe that companies need
to view their businesses from their customers’ eyes to see new opportunities. We show companies how to tap
into and use customer insight to identify, develop and enhance offerings which leverage company assets. By becoming more relevant
and compelling to customers, companies succeed in driving incremental sales and bottom line profit.
Results for Your Company
Stepping Stone Partners helps you understand
your customers' needs, interprets this insight for new business opportunities and defines the roadmap to generate the following
results: Higher revenues from new and existing customers New revenue streams from new offerings and markets More customers with stronger loyalty Shorter development and buying cycles
Voice
of our Customers- Our Clients Needs Customer Collaboration Guiding Business Strategy
"To reach our aggressive business
goals, we need to make sure we are delivering the products and services they need to support their business. We call ourselves
'customer -focused' and yet we only conduct our research 1-2 times a year. We need to innovate on an ongoing basis with our
customers through a Customer Advisory Program. That is our commitment to listening and responding to our market."
CMO, Mid-size Technology company "We have a fear of not
being relevant any more to our customers. Three months ago, we set up an online community to listen and leverage customer
insight in our product design and in our marketing strategies. We need to better understand the customer experience in
order to drive innovation." VP of Marketing, Large Technology company Product Roadmap Investment Decisions
"We need to decide where
to invest in our product roadmap based on our customer's willingness to pay for selected products and features."
CMO, Mid-size Technology company Product
Packaging by Customer Segment
"Our customers are small businesses with very different needs, capabilities and knowledge
levels. We must define and package our services to appeal to each segment." Director of Product
Development, Mid-size Technology company
About Us
Stepping Stone Partners, 169 School Street, Suite #201, Wayland, MA 01778, 508-655-6585
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