Articles:

MarketingProfs: Taking the Fear out of Customer Advisory Programs, By Sherri Dorfman

Marketing News: From the Customer's World, By Sherri Dorfman

MarketingProfs: The Best Way to Listen to Customers, by Sherri Dorfman

MarketingProfs: What do your customers really, really want? (Build it and your customers may not buy), by Sherri Dorfman

Product Marketing: Investment in Customer Advisory Programs Helps Build Business, by Sherri Dorfman

Inside1to1: Charles Schwab asks Customers Directly.

Speaking Engagements:

Sherri Dorfman has presented at the Massachusetts Technology Leadership Council's Sales & Marketing Executive meetings:

1) New World of Customer Advisory Programs
2) Differentiation Through Knowledge- Added Services