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Panel
Discussion: NEW SOCIAL MEDIA TOOLS TO POKE, NUDGE AND TEAM UP CONSUMERS FOR HEALTHY CHANGE
Event: Healthcare Unbound Conference 2009
Most of us know someone who can gain immediate health benefit from making changes in their diet and exercise. Research
has shown that consumers know what they need to do but choose to continue on their same lifestyle path. Social Media is making
a difference! Companies in the healthcare space are generating not only interest but excitement about making healthy choices
through games, competitions and educational exchanges with experts and others like them. Some consumers are responding to
tweets. Others are joining Facebook groups to make lifelong lifestyle changes together. While others are winning points for
participating in activities that get them moving throughout their community.
Everyday more and more people are realizing the power of being "connected" to motivate
and support ongoing change. They are signing up with buddies. Nudging their colleagues online. Responding to a complete stranger
who is struggling with their same health issues. Our panel of experts are breaking new ground with their Social Media experiments
and are experiencing amazing results. During this session, you will learn:
* Which Social Media applications are exceeding business goals? * How is the return on investment measured with Social Media applications? * Which Social Media tools are most effective with different consumer segments? * How has the multi- channel communication strategy evolved with Social Media? * What does the future of Social Media look like and what key benefits
will it deliver upon? Moderator: Sherri Dorfman, CEO, Stepping Stone Partners
Panelists: - Robert L. Heyl, Head of Digital Engagement Strategy and Innovation, Aetna
- Kristi Miller, Senior Strategy Advisory, Strategic
Planning, American Heart Association
- Grant Harrison, Vice President of Consumer Innovation, Innovation Center,
Humana
- Matthew
Holt, Co-Founder Health 2.0
Healthcare Technology Resources
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