Stepping Stone Partners helps clients make the right investments in healthcare related products, partnerships and marketing initiatives to meet their business goals.

1. Engagement- Driven Product Development & Evaluation  We work with companies: - developing healthcare technologies for specific audiences - customizing these technologies to meet the needs of their target users and - evaluating technologies for acquisitions and partnerships On the product front, we consult on web and mobile technology solutions which may incorporate engagement elements to enable communication, collaboration, decision support and social community. Product Development: We have developed the Direct Path Process to navigate through the development of new offerings, from customer needs identification, through concept definition, validation research and beta/pilot programs. Direct Path is designed to be highly collaborative with customers every step of the way to ensure that offerings are packaged, positioned and priced to align with the needs of different user segments. Product Evaluation: We have a devised a methodology for prioritizing prospective additions to the product roadmap. Product examples: Online wellness platform supporting coaching and goal planning with consumers Activity monitoring product with online dashboard for managing weight Mobile product for caregivers to manage the health of seniors Online care coordination product to help the patient 'get better' Social media tools to engage consumers and physicians Mobile and online product integrated to drive healthy change

2. Consumer Engagement Plan/Assessment Stepping Stone Partners helps organizations define and refine their Health and Wellness Plan incorporating mobile and web based (e.g. portals) initiatives. We explore and evaluate online opportunities to attract and engage consumers leveraging content and capabilities from the company and their partners. We also conduct an Assessment of current consumer facing initiatives across multi- channels. We determine their level of engagement and their effectiveness in utilizing consumer centric processes to support the engagement across every touch.

3. Social Community For Innovation & Insight We guide companies through the process of conceptualizing, defining and launching public and private on-line communities as a cost effective method to achieve their business goals: Generating Insight/Research: This may compliment or replace "one off" research projects, ongoing product research and focus groups. In exchange for providing social community tools to connect customers with each other, companies are listening in on these conversations to better understand  their needs and to identify new business opportunities. Creating a New Revenue Stream: After building a vibrant online community of consumers, a company can devise a program enabling "sponsors" to tap this resource for their own insight.  Extending their Customer Advisory Program: Companies are providing this on-line community space for their Customer Advisory Boards to share information. We bring the expertise, experience and essential thinking that you need for your On-line Social Community. Groundswell thinking is like any other complex skill- it takes knowledge, experience and eventually enlightment to get there. If you're listening to, talking with, energizing or supporting the groundswell, then you've already opened up a channel of communication with those customers. Inevitably, the insights that come from that- the relationships you're developing with those customers -- will lead them deeper into your company. Embracing the groundswell is making customers an integral part of the way you innovate with products and process improvements. Groundswell, Book by Forrester Research

Clients

Healthcare Technology Expertise