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Sherri’s research enabled us to climb into the minds of our customers so we could clearly understand the benefits
of our solutions and more importantly the potential barriers to adoption, from their perspective. Sherri not only helped us capture needed insight but also interpret this information
to recommend the direction for our product, partner and marketing plans. Working closely with Sherri on this important strategic initiative, we found that she was thorough and enjoyable
to work with.”
" "Sherri
helped us design our beta coaching platform, utilized by coaches to communicate with consumers on their nutrition, fitness,
weight, stress management, and life satisfaction goals. With her extensive online product development experience, Sherri provided input on our decision support tools, demo,
and site tour storyboards as well as the coaching experience. She kept us thinking about the consumer's need for information while reading labels shopping,
ordering healthy meals at different types of restaurants, and improving their fitness routines. Sherri has a collaborative style, sharing ideas and gathering new ones to enhance
our online coaching service. She is also a success story, making lifestyle changes with the recommendations and support from
her Wellcoach." Margaret Moore, Founder & CEO, Wellcoaches Corporation _________________
We benefited from Sherri’s
strong collaborative, engagement and leadership skills and her extensive online community and healthcare technology knowledge.
Her synthesis of the physician’s discussions has already impacted our product and marketing strategies. We have incorporated
the “voice of the customer” into our website to resonate with physicians and we have prioritized our product capabilities
to align with the clinician’s needs as a direct result of Sherri’s efforts." Stephan Habermeyer, President, iGetBetter.com _________________
"We are an unusual company: a telemedicine practice catering
to people and places out of touch with their regular medical care. Defining our market clearly and figuring out what we need
to do to succeed was a major challenge. Sherri Dorfman took on the task of developing our messages, and applying them in the
context of a new overall strategy. Interviewing potential customers in detail for their preferences and motivations, Sherri
developed a message platform that we could build on. Ultimately, her efforts culminated in a major overhaul of our website,
a change in direction for our marketing efforts and a very clear idea of what our potential customers would find compelling.
Our efforts to date, based on her work, have significantly improved our ability to successfully market and sell. Sherri is diligent
and her attention to detail is extraordinary. As a CEO of a small growing company, I found her direct manner refreshing and
very time efficient. Be ready to be challenged on every assumption, and don’t get to comfortable in what you think the
customer wants; Sherri will tell you exactly what and why your customer will buy.” _____________________
"As a research organization, we continually strive to gain an understanding of market perceptions, dynamics and influences. By partnering with Sherri, we benefited from her strong ability to explore the underlying objectives of our efforts, as well as creative solutions for meeting them. From
a business perspective, she helped us expand the reach of our research without increasing costs and provided an outside perspective
that further defined our focus. In the end, Sherri delivered value to our own organization as well as to the clients
we serve. |
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Stepping Stone Partners, 169 School Street, Suite #201, Wayland, MA 01778, 508-655-6585 Email: SDorfman@Stepping-Stone.net
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