As a growing company delivering a new kind of behavior therapy solution to the healthcare market, it is critical that we understand who we are selling to and why. Sherri took on the task of focusing us in on several different market segments to determine the unique needs of each one and to prioritize our marketing efforts to these segments.

Sherri’s research enabled us to climb into the minds of our customers so we could clearly understand the benefits of our solutions and more importantly the potential barriers to adoption, from their perspective.

Sherri not only helped us capture needed insight but also interpret this information to recommend the direction for our product, partner and marketing plans.

Working closely with Sherri on this important strategic initiative, we found that she was thorough and enjoyable to work with.”
Chris P.,  National Director Customer Marketing, Co-Founder, BodyMedia

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"We are an unusual company: a telemedicine practice catering to people and places out of touch with their regular medical care. Defining our market clearly and figuring out what we need to do to succeed was a major challenge. Sherri Dorfman took on the task of developing our messages, and applying them in the context of a new overall strategy. Interviewing potential customers in detail for their preferences and motivations, Sherri developed a message platform that we could build on. Ultimately, her efforts culminated in a major overhaul of our website, a change in direction for our marketing efforts and a very clear idea of what our potential customers would find compelling. Our efforts to date, based on her work, have significantly improved our ability to successfully market and sell.

Sherri is diligent and her attention to detail is extraordinary. As a CEO of a small growing company, I found her direct manner refreshing and very time efficient. Be ready to be challenged on every assumption, and don’t get to comfortable in what you think the customer wants; Sherri will tell you exactly what and why your customer will buy.”
Dr. Dan Carlin, CEO, WorldClinic