Stepping Stone Partners Taking Fear out of Customer Advisory

I was surprised about the amount of time that we spent planning our Customer Advisory Council. I am referring to the selection and discussion of the content to get the feedback that we needed from our customers. CMO, Mid sized software company

After we completed our first CAB, I realized the importance of setting expectations with our internal team and with customers around the roles, responsibilities and timelines. Director of Customer Intimacy, Large internet services firm

I believe that it was tremendously helpful having an outside company helping all of us (from different departments) get and stay on the same page throughout the program. VP of Marketing, Large software company

During our program planning work session, I liked hearing about how other companies were approaching their Customer Advisory Program. It gave me additional options and approaches that I had not considered and gave me comfort knowing what worked for them. VP of Marketing, Mid sized services firm

Now that our first CAB is done, we realize that it is our turn to put the customer feedback into action. I was happy to see that our customers felt the event was valuable. Over the next few weeks, I will work with my team on developing and beginning to implement the action plan. We need to keep track of the changes that we will be making as a result of the customer feedback. Director of Marketing, Large software company