Forrester Research often speaks about a segment of consumers who are the "Worried Well". These consumers understand the impact of lifestyle decisions and they care about following the right diet and exercise behaviors. They also seek out information and proactively manage their health.

More employers are searching for ways to engage their employees to improve their lifestyle in order to drive down healthcare costs. Employers are investing in incentive programs to reward and motivate healthy behaviors and some are running contests with departments competing for their own "biggest (weight) losers".