Your company
will benefit from Sherri Dorfman's unique expertise as an:
Insider: Product Planning
& Marketing Strategy Experience
Sherri Dorfman, CEO of Stepping Stone Partners spent most of her career working inside the corporate environment
at American Express and GE Capital where she designed and developed new offerings for new and existing markets. With her exceptional
organizational and planning skills, she often put the process in place to guide product development and marketing
delivery to selected target audiences.
Outsider: Customer Collaboration to Drive Development
As an expert in customer advisory programs, Sherri shows companies how to
interact and engage with customers to capture insightful comments and understand the customer’s world. She also helps
interpret and act on this insight for business results. Sherri works with clients to devise an action plan for immediate implementation.
Sherri was working online before the Internet while at American Express. She has gained extensive experience interacting
with customers online and is serving as an Online Community Consultant leading the strategic planning, moderation and community
evaluation. Sherri obtains insight from customers which informs the product roadmap and marketing decisions.
Connector: Client Collaboration & Relationship Building
Sherri has a highly personalized style in working with clients. She has been called 'flexible', 'team
oriented' and 'very collaborative'. Sherri believes that each client has a set of needs with a different starting
point, set of resources and knowledge level. She treats each client relationship as unique and will create a custom package
of services to meet each client's situation. Many of her client relationships are long term and entail assisting with
projects over several years.