Customers have choices when selecting their technology providers. Today, when customers take a close look at Technology-based solutions, they often see the same functionality and features in prospective offerings. How can you differentiate your company and your offering to become the chosen provider?

Instead of looking for product-related services to help you complete the transaction, think about Knowledge-Added Services that you can deliver to build and extend your customer relationship. Knowledge-Added Services go beyond the traditional Professional Services provided today which include training and customization. Companies offering Knowledge-Added Services deliver insight or leverage insight to bring new business value to their customers.

Our topic speaker, Sherri Dorfman, CEO of Stepping Stone Partners will:

• Define the 3 levels of Knowledge-Added Services
• Share specific examples of innovative Knowledge-Added Services
• Explore potential Knowledge-Added Services for different types of technology companies
• Identify the steps required to define Knowledge-Added Services for your organization