Stepping Stone Partners Taking Fear out of Customer Advisory

Sun Microsystems Advisory Program:
"When we set out to develop an Executive Customer Advisory Council, we didn't want to just execute a series of one-off events randomly throughout the year - we wanted to orchestrate an approach that would allow us to create a long-term program that we could replicate across our other business units as needed.

With this in mind, Sherri helped develop an approach that focused on gathering specific feedback in key areas and worked with Sun to devise an action plan and process to guide future customer marketing communications and meetings.

Our customers were very pleased with the format and discussions and felt that Sun was taking an important initiative in listening to customer feedback and strengthening relationships at the strategic business level. Our customers also gave us high marks for the level of interactivity and engagement throughout our Executive Customer Advisory Council meeting."
Ryan, Customer Marketing Manager, Sun Microsystems