Successful businesses listen to customers. By establishing a Customer Advisory Council (sometimes called a Customer Advisory Board), businesses learn how to package, position and present company offerings to drive sales and profits. Companies can harness the voice of their customers to benefit their and their customer’s businesses. Most companies talk about listening to customers, few know how to effectively acquire and exploit this insight. What is a Customer Advisory Council? A Customer Advisory Council is a representative group of customers who agree to share their buying and usage experiences and evaluate potential new sources of value. A Council Program offers a systematic and coordinated method  of gathering customer feedback on an    ongoing basis to improve the success of product, partnership and marketing decisions. During Council sessions, businesses can learn: Are my offerings packaged in the way my customers want to buy them today? How can I get my customers to buy more from me? Which competitor’s offerings are my customers considering? Do my customers value offerings from my strategic partners? Services- We can help you every step of the way... Defining/Refining a Customer Advisory Program Plan Planning a Customer Advisory Board event from agenda development through presenter coaching Facilitating & orchestrating a Customer Advisory Board event Assisting with the CAB Report Summary, action plan and member follow up. Read more about conducting Customer Advisory Programs....

Is Your Company... Considering a Customer Advisory  Program? Read about the factors that companies evaluate before deciding to offer a program for their customers.  Articles: Best Way to Listen to Customers, Taking Fear out of Customer Advisory Programs Read First Timers Comments ___________________ Ready to Plan Your Program? Learn about the best practices that marketing veterans are using and develop your Customer Advisory Program Plan during a Workshop for your company. Workshop Customer Advisory Program ___________________ Interested in taking your Program to the next level? Read about lessons learned from companies that have been running a Customer Advisory Council Program for several years.   Article: Investment in Customer Advisory Council Programs Helps Build Business. During a Customer Advisory Program Assessment, we can help you make needed changes in your program at each stage (planning, implementing and leveraging customer insight) to exploit new business opportunities with your customers.